An international flashmob of mixological instagrammers for World Peace Day.
21st September 2017
- 100+ top instagram cocktail account
- 1.5 million combined followers of participating accounts
- 27,000 likes / 2,000 comments in one day
We created and co-ordinated the #peacepours concept to highlight the United Nations International Day of Peace.
Instagrammers made cocktails inspired by peace or to inspire acts of peace; political and personal.
We secretly secured the support of the social network's top bartenders and amateurs to surprise Instagram, backed with the added reach and coverage of Tales of the Cocktail in New Orleans.